It’ll eventually click
What you’re growing into.
Most times, what you’re growing into are the very things you’ve been sharing all along. You know it when it just clicks. When the conversations you’ve been having become part of an offer that’s been in the works for months. When what you’ve been saying through content sparks the messaging you’ve been dying to update for your homepage’s copywriting. When the POV that won’t leave your mind gives you space to take action in other areas of your business, the moment you share it with the world.
What I find interesting about this experience is that you can’t always pinpoint when what you’re growing into even began. Despite that reality, what I seem to come back to often in conversations with myself, peers, community, and clients are:
We all know what we want
We all know what we want to say
We all know what we’re here to do
It just takes time for it to catch up and for us to finally realize what I’m growing into are the very things I’ve been sharing all along. Which yay for us, because we don’t have to try so hard. We don’t have to reinvent anything or start from scratch as much as our mind tries to convince us.
Take my own experience as an example.
This year has been a 360 for me, and I’ll never get tired of sharing that. I went from feeling scattered, overwhelmed, and burnt out to grounded, excited, and with momentum. A true achievement in my book, but the foundation of these feelings I’ve been in didn’t come from me just wanting it. It was through dedicating ample time to understanding where I want my business to go, how I process everything within it so action became easier, and creating a content ecosystem that reconnects me to what and how I show up in the online space.
There’s still a lot to continue building, but the momentum struggle has significantly dropped.
With that, the conversations I’ve been having all year snowballed into what I finally wrote for my website’s homepage copy at the end of June. That’s been on my to-do list for monthssssss, but when I finally decided I had to just get on with it, it was the first time I didn’t have to wreck my brain about how to start. I didn’t have to delay it going live because of one more edit that turned into more than I could count. I was already saying a lot of it through content, dedicating time to writing, sharing my perspectives, and stretching my voice.
What you see on my homepage is the me that’s present right now, writing this essay. Present in this season of my life and business. The me I’ve been sharing and positioning everything through with my creative leadership. The me that just needed time to catch up to what I’ve been sharing all along, so that it formed into a coherent conversation for something like website copy.
There are tons of examples I can give you, but they all hold the same reminder: what you’re growing into is a journey over a single moment. If you’re feeling stuck or confused, it might just be because you haven’t noticed what you’ve actually been doing and saying.
But the biggest reminder is this one: whatever’s next for you started at a much further point than you could realize. Whether that’s a thought, conversation, or an idea you’ve been mulling over. And because I know patience isn’t always easy to practice, I’m going to tell you it needs to be part of your process too.
Think about the journey that you’re on as a long stretch of time that’ll eventually end with the message that’s been alive all along. Once that really lands, you’ll realize how much easier it becomes to talk, share, create, and express so that you’re able to move with what you’re here to do.
Because I know that deep down, no matter what challenges may come up, you couldn’t imagine doing anything else anyway.
Have you realized you’ve been sharing a version of what you’re growing into in this season of life and business? Let me know what comes up for you in the comments!
I’m Ylani Estwick, a fellow visionary who supports creatives step into their leadership and voice. In my world, we understand what’s underneath the strategy before creating it, because your experience is what informs it best. If you find yourself subscribed to The Cornerstone, thank you so much for your support!
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